Demystifying the Internet.
One Business at a Time.
Hi, I am Esteban Largaespada.
I am a Digital Marketer with experience and expertise in Search Engine Optimization, Pay-per-Click Advertising, Inbound Marketing, and Conversion Rate Optimization.
I am certain you have heard of at least some of these buzzwords. In plain terms, these are ways of bringing the right traffic to your website, increasing that traffic and turning traffic into customers.
I have experience managing medium to large-scale digital marketing projects with a variety of different businesses in several different industries.
I have worked both in an agency setting and in-house in various capacities on the digital marketing spectrum. Always, my goal has been the same: to help businesses understand how their presence on the web is impacting their bottom line, and what actionable steps can be taken to increase ROI in that area.
Whether you've never had a website or have been online since the 1990's, we can work together to identify and close gaps in your digital strategy.
Contact
esteban@elargaespada.com
☎ phone
504.300.9439
Areas of Experience
PPC
AdWords and Bing can be great tools for getting yourself positioned at the top of the SERPs (Search Engine Results Pages). However, they also can be a dismal money pit. Active, expert campaign management can help you identify and keep valuable traffic while also doing away with wasted clicks and ineffective ad copy.
social media Strategy
It can be daunting to know what social media strategy will resonate the most with your current and prospective customers. Staying at the forefront does not have to mean you chase after any new platform that is announced. Based on solid research and data, I can help you develop a social media strategy that works for your business and its specific profile.
SEO
Effective SEO goes beyond the constant drive to be "on the first page". Identifying search phrases that will place you before your ideal customers is a key part of the SEO process. Moreover, it is key to have an integrated strategy that includes on-page and off-page SEO, as well as on-page analytics, to measure relevant actions after visitors click onto your site.
Landing Page Optimization
Landing pages are the unsung heroes of digital marketing. They are your tool to turn visitors into leads and - eventually - customers. Landing pages should not be something that gets created based on a hunch, but a tool that relies heavily on constant A/B testing and comparison of various factors to tailor a message that will speak to your visitors and bring them to the next step in the buyer's journey.
Content marketing
The age-old adage of "Content is King" is about 10 years old now. This does not make content any less relevant, just much trickier to get right than in the early days of the internet. Knowing what kind of content to produce, and how to successfully showcase it to search engines and audiences alike, is much more important than quantity of content.
Sales Funnel Automation
Once a lead fills out a contact form, the clock is ticking. Chances are, they have 3-4 tabs open with your competitors' websites and their contact forms pulled up. I can help you put together a strategy that integrates digital marketing and sales. Leads who fill out a contact form on your page are potential customers who have come knocking at your business' door. We can create a smooth experience that will cause a great first impression and set your business apart from the crowd.
“We want to understand what works here rather than what worked at any other organization.”
Let's Chat.
Let's start a conversation.
Let me know what your challenges are, what you are trying to achieve, and we can talk about a strategy that would fit your needs. Or we can just get coffee.